A Little About Me

I am an independent florist based in the Georgian town of Blandford Forum in the heart of Dorset and feel very privileged that I get to work with some of nature’s naturally beautiful creations every day.

My passion for flowers and beautiful blooms began when I started work as a 15 year old Saturday girl in a local florist shop.  At the beginning my main jobs were sweeping the leaves, tidying the shop and serving customers, but I was soon allowed to get my hands on the flowers and took every opportunity I could learn and develop my floristry skills.  Before I knew it I was designing and creating stunning handtied bouquets and wedding flowers.

At 21 I put floristry on-hold and became a qualified Midwife in Brighton.  Midwifery is an equally rewarding profession, however I never put my floristry scissors away and always dreamt of owning my own floristry business.  Having built up Sweetpea Florist over many years, in 2016 I decided to take the plunge and swap delivering babies for delivering flowers full time (although of course I can still do both if required!)

I am amazed every day by the beauty and charm of flowers, hence my home is always filled with them…….even my 3 and 5 year old sons can tell you the names of many flowers, I’m training them early!

Laura-Jayne x


Wholeheartedly recommend Sweetpea Florist for their outstanding customer service. Even though I live hours away from the shop they took the time to help inspire me by phone, email and WhatsApp. Amazing above-and-beyond service and beautiful flowers too.

Thank-you Laura for the fantastic flowers.  The girls teachers love them and all the parents were admiring them. x

Rachel Plowman

Beautiful flowers and great service. Gorgeous reindeers at Christmas too. Thank you.

Sera Bailey